Where does the name TWOZERO® come from?

The name carries everything the brand stands for. "Two" represents the two brothers who founded TWOZERO® and the two years spent on research and development before launching. "Zero" captures our commitment to zero compromise — and the product itself: zero sugar, zero fat, zero lactose, zero carbs, zero gluten, zero preservatives, and zero artificial colours. The "20" also reflects the 20 grams of pure protein in every can.